Launched in late 2019, Seoul Therapy started as an event collective repping Korean Hip-Hop and R&B across Europe — with a special focus on France and the UK.

 

When the pandemic hit, we pivoted fast. By May 2020, we went fully digital — creating content that bridged the gap between the industry and international fans. What started on Instagram quickly grew into a multi-platform presence, serving up exclusive interviews, deep dives, and our bi-weekly podcast — all delivered in four languages.

 

Our blend of standout events, distinct branding, and quality content earned us recognition in the industry and the trust of fans, building a community of over 115k followers. 

 

Today, we’re diving deeper — spotlighting the alternative side of Korean music that rarely gets displayed on the global stage. Because Korean music is more than just K-pop — and we’re here to expose you to the other side. Our mission is to connect Seoul to the world, creating a one-stop platform where fans can experience the sound, the stories, and the scene — both online and live, right alongside the artists shaping it.