Effie is a Korean rapper who debuted independently in 2020. She began releasing music on SoundCloud at the time of her debut and since then, she has been making a name for herself within the Korean music industry. Notably, she appeared on Dingo Freestyle’s 'Rising Verse' in April 2021 and also featured on 'Different' with Yuzion. She agreed to answer our questions about her music and her career.
Disclaimer: These are very basic questions we ask every artist to get to know more about them in order to write our "Who You" segment on Instagram. All the artists often get similar questions. We would normally not release this as it's not a full-on interview but we thought it might be good to do so.
What is your birth name and age?
That’s a secret!
How did you come up with Effie as your artist name?
After finishing up my first track, I tried to upload it on Soundcloud but didn’t have an artist name. So I just named myself after a character from a TV show I was watching.
Could you tell me more about your musical journey and how you got started?
I didn’t really give it too much thought then or now. I think I’m just going with it!
Your EP, “NEON GENESIS”, contains a lot of melodic and dreamy elements. The lyrics also generally seem very positive and hopeful. What message did you want to convey to the audience with this EP?
I tend to spend a lot of time in my head imagining things. Think what I was thinking and imagining in my head translated to the music. There wasn’t really a message I wanted to convey to the public, but it was just a way of expressing my thoughts!
Your music videos have a lot of neon colours and visual effects. Do you take part in the ideation or direction of your music videos?
Yeah, I think visuals are a big part of music. I’ve worked a lot with a director named Jhny. We usually throw ideas at each other and develop them together.
The first release I see on your YouTube channel is “HEAL MY LIFE!”. Can that be considered your debut track? - “HEAL MY LIFE!” has a heavy emphasis on not wasting time and constantly moving forward. Is that your attitude towards life and your music career at the moment?
That track was actually just the 3rd track I ever made. I was supposed to go to Japan on a trip, but thought it’d be fun to shoot a video out there as well. Also, wasting time is a big no!
Some of your tracks are in Korean and others are in English. Is there a particular reason you switch back and forth between the two languages?
I focus on what would flow better with the melody I have for the beat. So the language naturally comes with that in mind.
Besides music, is there anything else you want to try doing?
I want to study design!
What is your production process like and what do you usually get inspired by?
Most of my beats are from my friends. So I have fun with them and try to express fantasies I have in my head.
What do you think makes you stand out in the music scene?
That’s a hard question to answer. All I can say is that I’m trying to get to a brand new world!
In your personal experience, at what point are you confident with releasing your tracks?
When I feel confident and comfortable with my track.
Amongst your releases so far, could you tell us what is your favorite track and why?
‘Lost my Mind’ - it helps me fall asleep.
What plans do you have for the rest of this year apart from the single release?
Not sure yet, but I’m thinking of releasing another single.
Do you have any other words for your fans and listeners who may not be familiar with you yet?
Come join me in creating a brand new world!